Accessibility
10–20% of visitors need an accessible site just to use it. Even if accessibility isn’t a legal requirement, that’s a significant share of your potential customers.
Why Accessibility Matters
An accessible website works for everyone — including people who use screen readers, navigate by keyboard, or rely on captions and alternative text. When your site isn’t accessible, you’re not just creating a frustrating experience. You’re making it impossible for some visitors to use your site at all.
Accessibility is a legal requirement for some businesses — particularly those with physical locations or government contracts. But even when it’s not legally mandated, the impact is still real. If 10–20% of your potential customers can’t use your site, they’re not going to struggle through it. They’re leaving. That’s lost revenue you’ll never see in your analytics, from people who wanted to become a customer but couldn’t.
Beyond the moral case, there’s a practical one. Accessibility overlaps heavily with good UX and SEO. Semantic HTML, clear navigation, readable text, and proper heading structure benefit all users and help search engines understand your content. Accessibility improvements often make sites better for everyone.
What’s Included
Accessibility work ranges from ground-up builds to fixing existing sites. Here’s what we focus on — whether we’re building accessibility in from the start or remediating an existing site.
- Accessibility Audit — A thorough review of your site against WCAG standards. We identify barriers, prioritize issues by impact, and provide clear guidance on what needs to be fixed. This typically involves automated scanning tools that catch a wide range of common issues — but it’s not a full manual audit. For organizations with stricter compliance requirements, a manual audit conducted by an accessibility firm employing testers with real disabilities is the gold standard, and we can help coordinate that engagement.
- WCAG Remediation — Fixing the issues identified in the audit: missing alt text, poor heading structure, keyboard traps, color contrast failures, inaccessible forms, and more. We work through your site systematically until it meets the standard you need.
- Accessible Development — For new builds, accessibility is part of the process from day one. Semantic HTML, proper ARIA usage, keyboard navigation, focus management, and screen reader compatibility — all built in, not bolted on.
- Color & Contrast Review — Ensuring text, buttons, and interactive elements meet WCAG contrast ratios. We’ll flag problem areas and recommend adjustments that maintain your brand while meeting accessibility requirements.
- Form & Interactive Element Testing — Forms are where accessibility often breaks down. We review labels, error handling, focus order, and screen reader announcements to ensure all users can complete key actions.
- Ongoing Monitoring — Accessibility can drift over time as content gets added and sites evolve. We offer follow-up audits to catch new issues before they become barriers.